Shaping the tourism of tomorrow: digital sustainable ideas wanted
Tourism in the mountains is on the brink of change. The new ideas competition on the IdeaSpace idea platform from Salzburg Research is looking for creative digital solutions that offer new opportunities for the sustainable development of tourism in sensitive regions.
Climate change, new travel habits, a shortage of skilled workers, and ecological challenges are changing the way people vacation in the mountains — not just in the wintertime. Digital technologies, smart data solutions, and sustainable innovations provide an opportunity to transform mountain tourism for the better.
Ideas for sustainable mountain tourism
Creative, practicable ideas are being sought for two special places in the mountains that are open to change: the Nordkette in Innsbruck (Austria) and the Bavarian Forest National Park vacation region (Germany). The new ideas should ensure that visits to these regions remain exciting, sustainable, and attractive to different target groups year-round.
Whether through new off-season offers, digital platforms, tools for visitor management or ideas for climate-friendly mobility – the IdeaSpace ideas platform is open to all suggestions that will make a visit to the mountain regions an experience that people will want to return to.
The following issues are of particular interest tot he regions:
Innsbruck Nordkettenbahnen:
- From the middle of Innsbruck directly to the summit:
How can this special experience become even more attractive for you and/or international guests all year round? What new formats, services or digital experiences should be offered? - Change in the weather? Rush?
How should we react to compensate for weather-related or seasonal visitor fluctuations and make a visit to the Nordketten stress-free and weather-independent for visitors? How would you like to receive information and what indoor offer would you like to see? - Interactive technologies and data:
In what ways can interactive technologies and data be used to create more personalized experiences that inspire and retain guests? What ideas can create real wow moments at the Nordkettenbahnen?
Bavarian Forest National Park vacation region:
- Year-round offers:
The Bavarian Forest offers more than just classic winter vacations. How can this vacation paradise become more appealing to different target groups, such as families, senior citizens, and international guests, year-round? What new formats, services, or digital experiences should be offered? - Needs of guests:
Guest needs are different and changing. What should digital solutions look like to allow guests to easily communicate their needs to the region? - Sustainable destination:
The region sees itself as a sustainable destination in harmony with the national park. But how can this be made visible, tangible, and credible to guests, especially internationally? How can smart data, artificial intelligence (AI), and digital platforms strengthen the region’s profile and make it more resilient to crises?
Help shape the tourism of tomorrow – for all seasons and generations. Valuable rewards await the best ideas.
Be a part of something big – it’s that easy!
Salzburg Research’s IdeaSpace ideas platform is all about your ideas! Help us solve questions and problems by submitting your ideas, working on ideas with other creative minds, and getting honest feedback. We welcome everyone, because good ideas know no boundaries! Discover the power of the network that connects you with like-minded people, experts and exciting institutions and companies.
Join in and shape the future together with us in the IdeaSpace!
